7 ways to optimize blog post | How to easily optimize blog for Search Engines

March 30 2018

A person interested in writing will write the blog but it is essential to optimise the blog for its higher ranking in search results. A blog with quality information should be reachable to the relevant audience then only it will have some value. If it is not indexed then no use writing the quality blogs.

Google delivers relevance to people who search. So here’s how I think about SEO. Optimising the blog is necessary to reach the relevancy defined by the search engine. Also updating the blog with fresh, relevant content and performing basic blog post optimization , its SEO value will get increased and it will show better ranking results.

Blog post optimization for search engines — 7 ways to optimize blog for search engines

7 different ways to optimise the blog are :

1. Identifying keywords : With the research identify the keywords you want to target. There are various tools and techniques available to help you finalise the keywords. Trending keywords/phrases should be targeted to gain more visitors.

2. Relevant keywords : Use the searched keywords for the relevant post. Don't use all the keywords in a single post. Use the phrases that will best match to the blog. You can use the other keywords for the next post.

3. Keyword placement : Once the keywords are finalised. Use them wisely in your blog. For the users and crawlers, it is recommended to insert the keyword into title, description, content, anchor text. Try to use the exact phrases that you’ve identified in your keyword search, without sounding forced.

4. Image Optimization : When uploading the images to the blog, optimise the images, add keywords in the title, description and give the relevant link to the website if it has.

5. Use a good URL structure : Don’t use URLs such as www.yourblogsite.com/?p=123 . Instead, use www.yourblogsite.com/2018/03/30/blog_entry_title_here . These are called SEO friendly URLs.

6. Multimedia Elements : The blog post becomes interesting if has images, infrographics, screenshots, videos or interactive graphs. These are the elements which makes the readers to read the blogs.

7. Use social media platform : In order to broaden your blog post, you can share it on social medias such as Facebook, LinkedIn, twitter and others so that more and more people can read it and follow you.

These simple blog optimization steps helps to increase the value of blog post.