Make Sure that your Website is Mobile Friendly

September 5 2018

There are many reasons as to why your website should be mobile friendly.

First and foremost is the fact that most of your users are coming from mobile. If you go and check your Google Analytics reports and especially the “Mobile Overview” report (found under AUDIENCES / MOBILE), you will notice that more than 70% of your traffic comes from mobile. This means that if your website is not optimised for mobile viewing, these people will leave your website and probably never come back again.

Second, Google has introduced a ‘mobile-first index’, that is used for indexing mobile websites. Gradually this mobile index will serve all mobile users. If your website is not mobile-friendly, it will not be part of the Google mobile index and this means a huge drop in traffic.

What you should do? Three simple steps:

Test your website with the Google Mobile Friendly Test and try to implement their recommendations for making your website mobile friendly.
Make sure that the content you show to mobile users is the same (or very close), to the content you have on your desktop website. This includes both content, images and links. If you already have a responsive website then this should not be an issue.
Test your website with Google mobile speed test. I’ve mentioned above that speed is important for SEO but for mobile websites it’s also critical. Measure how long it takes to load your pages on normal mobile connections (3G) and take all necessary actions to improve the speed as much as possible.

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